Cookie Policy

Last Updated: July 4, 2026

1. Introduction

Welcome to Zupas. We are committed to being transparent about how we collect and use data related to your use of our website. This Cookie Policy forms part of our overall Privacy Policy and explains what cookies are, how we use them, and how you can manage your cookie preferences when visiting new-zupas.click.

This policy applies to all visitors, users, and customers who access our website. As a food business operating in the United States, we are committed to complying with applicable federal and state laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) for California residents, as well as the Federal Trade Commission (FTC) Act guidelines on online tracking and consumer protection.

If you have any questions about this Cookie Policy or our data practices, please contact us using the details provided at the end of this document.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website. They are widely used by website owners to make websites work more efficiently, to remember your preferences, and to provide information and reporting to the website owners.

Cookies are created by the web server and sent to your browser, where they are stored. Each time you return to the same website, your browser sends the cookie back to the server, allowing the website to recognize your device and remember information about your previous visit.

There are two main types of cookies based on their origin:

• First-party cookies: These are cookies set directly by us (Zupas) on our website new-zupas.click.
• Third-party cookies: These are cookies set by a domain other than ours — for example, by analytics providers, advertising networks, or social media platforms.

Cookies can also be categorized based on how long they remain on your device:

• Session cookies: These are temporary cookies that expire and are automatically deleted when you close your browser.
• Persistent cookies: These cookies remain on your device for a set period of time or until you manually delete them.

In addition to traditional cookies, we may also use similar technologies such as web beacons (also known as pixel tags or clear GIFs), local storage objects, and tracking pixels. For the purposes of this policy, all such technologies are collectively referred to as "cookies."

3. Why We Use Cookies

Zupas uses cookies for a variety of important reasons, including:

• To ensure our website functions properly and securely
• To remember your preferences and settings
• To understand how visitors use our website so we can improve it
• To deliver relevant content and promotions related to our food offerings
• To measure the effectiveness of our advertising campaigns
• To provide a personalized user experience when browsing our menu and services
• To comply with legal obligations and prevent fraudulent activity

4. Types of Cookies We Use

We use the following categories of cookies on our website:

4.1 Strictly Necessary / Essential Cookies

These cookies are essential for the operation of our website and cannot be switched off in our systems. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms. Without these cookies, our website would not function properly. You can set your browser to block or alert you about these cookies, but some parts of the website will not work if you do so.

4.2 Functional Cookies

Functional cookies allow our website to remember choices you make and provide enhanced, more personalized features. For example, these cookies may remember your location, language preferences, or previously viewed menu items. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

4.3 Analytics and Performance Cookies

These cookies collect information about how visitors use our website — for example, which pages are visited most often, how long visitors spend on each page, and whether they receive any error messages. All information collected by these cookies is aggregated and therefore anonymous. We use this data to improve how our website works and to better understand our users' interests and needs. We use Google Analytics for this purpose.

4.4 Advertising and Targeting Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks such as Google Ads. They remember that you have visited our website and this information may be shared with other organizations such as advertisers.

5. Specific Cookies We Use

The table below provides detailed information about the specific cookies used on new-zupas.click, including their name, purpose, type, and duration:

Note: This table is updated periodically. The cookies listed above represent those in use as of the date of this policy (July 4, 2026). The actual cookies placed may vary depending on the features and services you use on our website.

6. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (other than strictly necessary cookies). You can exercise your cookie preferences in the following ways:

6.1 Through Your Browser Settings

Most web browsers allow you to manage your cookie preferences through the browser settings. You can set your browser to refuse cookies, delete certain cookies, or alert you when cookies are being sent. The following links provide instructions on how to manage cookies in the most popular browsers:

• Google Chrome: https://support.google.com/chrome/answer/95647
• Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
• Safari (Desktop): https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
• Safari (Mobile/iOS): https://support.apple.com/en-us/HT201265
• Microsoft Edge: Microsoft Edge Cookie Settings
• Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that if you use different devices (e.g., computer, smartphone, tablet) to access our website, you will need to ensure that each browser on each device is adjusted to reflect your cookie preferences.

6.2 Opt-Out Tools for Third-Party Cookies

You can opt out of specific third-party tracking and advertising cookies using the tools provided by those companies:

• Google Analytics Opt-Out: You can prevent Google Analytics from collecting data about your visit by installing the Google Analytics Opt-out Browser Add-on, available at:
  https://tools.google.com/dlpage/gaoptout
• Google Ads Personalization: You can opt out of personalized advertising by Google by visiting Google's Ad Settings:
  https://adssettings.google.com
• Facebook / Meta Ad Preferences: You can manage or opt out of Facebook's advertising cookies by visiting your Facebook Ad Preferences:
  https://www.facebook.com/adpreferences/ad_settings
• Network Advertising Initiative (NAI) Opt-Out: You can opt out of targeted advertising from NAI member companies at:
  https://optout.networkadvertising.org
• Digital Advertising Alliance (DAA) Opt-Out: US-based users can opt out of interest-based advertising through the DAA's opt-out tool at:
  https://optout.aboutads.info
• Your Online Choices (YourAdChoices): Another resource for managing online advertising preferences:
  https://youradchoices.com

6.3 Do Not Track (DNT) Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity to be tracked. Our website currently responds to DNT signals where technically feasible. However, please note that not all third-party services we use honor DNT signals, and we cannot guarantee complete compliance by all of our third-party partners.

7. Impact of Disabling Cookies

The impact of disabling cookies depends on which type you choose to disable:

7.1 If You Disable Essential Cookies

Disabling strictly necessary cookies will significantly impair the functioning of our website. You may experience the following issues:

• Inability to complete online orders or use our ordering system
• Loss of your shopping cart contents when navigating between pages
• Inability to log in or maintain a logged-in session
• Security features may not function correctly
• Our website may display incorrectly or fail to load certain content

7.2 If You Disable Functional Cookies

Disabling functional cookies means we will be unable to remember your preferences and settings. This may result in:

• Having to re-enter your preferences each time you visit our website
• Loss of personalized content and recommendations related to our menu
• Your location preferences not being remembered

7.3 If You Disable Analytics Cookies

Disabling analytics cookies will prevent us from collecting data about your use of our website. While this will not affect your browsing experience directly, it means:

• We will be unable to analyze website performance and identify areas for improvement
• We will have less insight into how customers interact with our food menu and services
• Our ability to improve user experience on the website will be limited

7.4 If You Disable Advertising Cookies

Disabling advertising and targeting cookies will mean that:

• You will still see advertisements, but they will be less relevant to your interests and browsing history
• You may see repeated ads more frequently
• We will be less able to measure the effectiveness of our marketing campaigns

8. Cookies and California Privacy Rights

If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) regarding your personal information, which includes data collected via cookies. These rights include:

• Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you via cookies and other means.
• Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to Opt-Out of Sale/Sharing: You have the right to opt out of the sale or sharing of your personal information. Some of our cookie-based advertising activities may constitute a "sale" or "sharing" under California law. You may exercise this right by using the opt-out tools listed in Section 6.2 above or by contacting us directly.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
• Right to Correct: Under the CPRA, you have the right to request correction of inaccurate personal information we hold about you.

To exercise your California privacy rights, please contact us using the information provided in Section 10 below. We will respond to verified requests within the timeframes required by applicable California law.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, applicable law, our business operations, or to add new cookies or third-party services. When we make changes, we will update the "Last Updated" date at the top of this policy and, where the changes are significant, we may also notify you by other means (such as by posting a notice on our website or sending you an email notification if we have your contact information).

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and related technologies. Your continued use of our website after any changes to this policy will constitute your acknowledgment of those changes and, where required by law, your acceptance of the updated terms.

Previous versions of this policy may be obtained by contacting us using the details below.

10. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us:

We aim to respond to all cookie-related inquiries within 30 business days of receipt. If your request relates to California privacy rights under the CCPA/CPRA, we will respond within the timeframes required by that law (generally 45 days, with a possible extension of an additional 45 days when reasonably necessary).